【Leather在现场】兰蔻菁纯MD驭时补剂精华公众体验

2026年07月08日

上海 西岸璇心Orbit

2026 年 7 月，兰蔻于上海西岸璇心 Orbit 打造菁纯 MD 驭时补剂精华线下公众体验活动，是品牌高端抗老线面向都市客群推出的沉浸式科普体验项目，聚焦新品核心抗老功效完成线下落地传播。

场地依托西岸先锋艺术商业空间打造，整体空间造型简约高级，以柔和鎏金与奶白为主色调，搭配流畅弧形曲面结构、通透分层隔断，呼应菁纯系列轻奢优雅调性，摒弃传统美妆展台拥挤堆砌的设计，营造舒缓治愈、兼具科技感的护肤体验场景。动线规划松弛有序，划分新品陈列区、肌肤检测区、精华试用体验区、品牌菁纯理念艺术装置区，兼顾产品体验、肌肤诊断、美学打卡多重需求。制作采用高端美妆快闪标准化工艺，细腻柔光系统匹配鎏金质感软装，搭配可视化抗老科研装置，直观呈现菁纯 MD 精华的核心成分与驭时修护技术。

当下都市女性抗衰护肤需求精细化，美妆品牌愈加重视场景化线下体验，本次活动选址西岸潮流地标，以艺术化空间弱化商业推销感，让消费者沉浸式感知产品修护实力，深化兰蔻菁纯高端抗老的市场认知，为高端护肤新品线下体验营销打造优质示范。

On July, 2026, Lancôme launched a public offline experience event for its Absolue MD Time-Restoring Serum at Orbit, West Bund Shanghai. As an immersive popular science project targeting urban consumers for the brand’s premium anti-aging line, it delivers offline promotion of the new product’s core anti-aging effects.

Settled in the avant-garde artistic commercial venue of West Bund, the space boasts minimalist and sophisticated styling dominated by soft gilded and cream-white tones. With smooth curved structures and transparent layered partitions echoing the elegant luxury of the Absolue series, it abandons the crowded layout of conventional beauty counters and builds a soothing high-tech skincare experience atmosphere. The venue features well-organized circulation, consisting of new product display zone, skin diagnosis area, serum trial experience zone and artistic installation zone for brand concepts, integrating product testing, skin analysis and aesthetic check-in. In terms of production, high-standard pop-up construction, soft layered lighting and gilded delicate decorations are adopted, together with visual scientific installations to demonstrate the core ingredients and repairing technology of Absolue MD Serum.

Against the trend of refined anti-aging skincare demands among urban women and the prevalence of scenario-based beauty marketing, the event adopts an artistic venue to reduce commercial sales pressure. It enables customers to fully perceive the product’s repairing effects, strengthens market recognition of Lancôme Absolue as a premium anti-aging series, and sets an outstanding benchmark for offline experience campaigns of high-end skincare new launches.

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